WEB SEARCH DOMINATES THE WAY PEOPLE CHOOSE A LOCAL BUSINESS
With 90% of consumers today using search engines to find businesses in their local areas, the healthcare field is no exception. The internet provides instant and comprehensive information at your patients' fingertips, and increasingly, people are turning to their devices to identify healthcare providers they can trust.
Like any other industry, healthcare is becoming increasingly "consumerized," meaning that patients aren't shy about sharing not only their thoughts on the quality of care, but also their experience with convenience, service, and personalization.
IT TAKES 6 TO 8 TOUCHPOINTS TO GAIN AND RETAIN A NEW PATIENT
Today’s marketing landscape looks vastly different from that of just a decade ago. With the advent of the Internet, blogging, social media, and a myriad of digital communications channels, the path to purchase is not a simple, straight line, but a complex and varied web of twists and turns – and touchpoints.
What is a touchpoint? A touchpoint can be defined as any exposure or interaction that a prospective or current patient has with your brand. This includes things like a search result, an online review, a digital ad, a social media post, a blog article, and a friend or family member's recommendation.
This collection of touchpoints is the determining factor in how likely any patient is to visit your practice for the first time, continue with your practice, or leave for a competing practice.
PRACTICEAMP ADDRESSES THE WHOLE DIGITAL PICTURE
You can't afford a bad first impression - that's why PracticeAmp is here to help. We are your full-time digital marketing staff. Simply launching a website isn’t enough anymore, and many local practices can’t keep up with all of the different online platforms, tools, and channels that consumers now expect. Independent practices are being left behind, and consumers are savvier than ever. That's where we come in.
PracticeAmp is a comprehensive practice growth company providing personalized digital marketing services for Canadian practices. We are committed to results, transparency, ethics, and efficiency. We know you're busy - your time is your most valuable asset, and we promise to never waste it. We pride ourselves on continuously innovating and improving our service to you.
Other firms will try to sell you on a one-size-fits-all approach, but we know that every practice is different. We commit to providing you with a personalized solution, a data-driven approach, and a measurable return-on-investment (ROI), so you get the results you want.
Better patients, less headache, and more time to enjoy your life.
Our Core Values
TRANSPARENCY
Our clients are our partners. You will always know where your money is going and what's working (and what's not). We commit to always being up-front and honest.
ACCOUNTABILITY
We are results driven and are committed to getting you the results you care about. We do not require long-term contracts so you know we're always working for you.
RELIABILITY
We value each and every client - we never take your trust for granted. We are committed to providing high-quality service, efficiency, and clear communication at all times.
CONTINUOUS INNOVATION
We strive to improve based on a data-driven approach. We continue to innovate and refine our services in order to provide you with constant improvements.
