Process

We do a detailed analysis of your current digital presence and current marketing efforts. We meet with you to define your goals and needs. We also sit with you to understand your unique environment, your goals, and your needs.

We get to know your practice, location, patient demographic, and brand aesthetics. We evaluate how your practice compares to your local competitors.

Based on our thorough assessment, we create a roadmap for your digital marketing activities that aligns with your goals. We create a realistic and effective brand and marketing strategy, custom-designed for your practice. We also determine key metrics to evaluate return-on-investment (ROI).

Social media is the most effective marketing solution to increase brand awareness and visibility. When you post regularly on social media, your customers ‘’see’’ more of your brand. We get your brand out there where it can reach potential patients. We design customized social media posts for your practice, with your own branding, and post on a regular schedule across all platforms. No cookie-cutter templates here!

One of the most effective ways to build brand awareness, while providing relevant and useful content to your target audience is through consistent blogging. All of the major search engines are love fresh, relevant content and blogging is one of the most straightforward methods to achieve this. When a business creates blog posts consistently, they are constantly providing Google, Bing, Yahoo and the others with fresh content to index. This is also an opportunity for businesses to insert those relevant keywords that consumers will use to search for the types of services or products that the business offers. We publish two original blog posts per month directly to your practice's website. We also promote these across your social media channels.

In order for a practice to grow, it needs online reviews. Not only do these help bring in more customers, but it also reveals pain points in the customer experience that you can improve in the future. A survey showed that 94 percent of consumers avoided a business because of a negative review, but if you respond to the review and act on the feedback, you can still attract customers in the long run. Research shows that responding to negative reviews makes it more likely for 45 percent of consumers to still visit the business. Responding to customer reviews also shows that you care about the reviewer’s opinion. A majority of people who write online reviews (63 percent) never get a response from the brand. We make sure to keep on top of your reviews and respond to every single one of them in a warm, friendly, and professional manner.